Here are some important facts to know about cashless payments.
More Filipinos are growing used to contactless payments when buying in
physical stores with their credit cards. As major card issuers in the
Philippines like EastWest Bank have launched contactless cards, 37% of
Filipinos (versus 27% in 2021) are now tapping, instead of swiping, their
cards to pay, according to Visa’s 2023 Consumer Payment Attitudes Study
published last year. The trend is seen rising steadily, as credit card
companies gradually shift to Near Field Communication (NFC) chips from
magnetic strips.
What You Need To Know Before You Tap Away To Pay
But before you tap away and join the contactless payment bandwagon, it’s
important to know what it is and how it is used, as with any new technology.
Eastwest shares this explainer as a guide when using tap-to-pay like its
EastWest Pay app for cashless and cardless transactions.
What is contactless payment?
“Contactless payment” is a fast, easy, and secure form of payment that does
away with swiping or inserting a credit or debit card into a card terminal.
A contactless credit card uses radio frequency identification (RFID)
technology (like those used in tollways) and near-field communication (NFC) to
process transactions. When making a payment, you simply need to hover or tap
your NFC-capable card over a merchant’s card terminal. The card emits
short-range electromagnetic waves containing your credit card information to
be captured by the point-of-sale system and processed to complete the
transaction.
With the EastWest Pay app, credit card users don't even need to hold their
physical credit card when making purchases. Instead, they can just tap their
NFC-capable Android smartphone over a merchant’s POS terminal. This combines
the benefits of a credit card and a contactless instrument like a mobile
wallet, as the EastWest Pay app is linked to the user’s EastWest VISA credit
card. This makes “tapping to pay” up to 10 times faster than using other forms
of payment.
How does the NFC technology in contactless payment work?
Your “traditional” credit card usually has three features: a magnetic strip on
the back, credit card information printed on the card, and a built-in chip
that permits you to “insert” or “swipe” your card into a card terminal. The
magnetic strips store static information, such as account numbers, and are
swiped through card readers.
On the other hand, a contactless credit card has a small, embedded chip
emitting electromagnetic waves. You only need to place your card or your
smartphone (when using EastWest Pay) a few inches away from a
contactless-enabled POS terminal for your payment information to be
transferred. Once the transaction is complete, the payment terminal will beep,
display a checkmark, or flash a green light to show that the transaction is a
success.
What are the benefits of using contactless payment like EastWest Pay?
Consumers and businesses alike would benefit from contactless payment for
these reasons:
It speeds up transaction processing.
Gone were the days when we thought swiping or inserting a credit card into a
smart card reader was the quickest way to pay in a store. Then the payment
through QR came along and we are told we only have to scan the QR code, enter
the payment amount, and wait for the merchant to confirm that payment has been
received. Until we found out we don’t have to do all these with contactless
payment. Tapping to pay using a contactless chip can take only seconds.
“So, from the point of view of the business owner, he will be able to process
and satisfy more customers,” said EastWest Consumer Service Delivery Head
Efren Dela Cruz Jr.
It is safer and more secure to use.
The contactless card chip creates a one-time code for each individual
transaction to accompany the payment information. This code is transmitted
with your account number when you tap to pay. Since your name, billing
address, and card verification code are not transmitted, it would be difficult
for an unauthorized user to fraudulently complete a contactless payment.
When you swipe a card with a magnetic stripe, on the other hand, a simple
skimming device can be used to fraudulently capture your payment and personal
information.
If there is one security issue with contactless credit cards, it’s the
physical possession of the card and skimming. Using the EastWest Pay app,
however, cardholders need not physically carry a card and simply use an
NFC-capable Android phone. The app also has added security features such as
phone tracker, temporary locking and unlocking of the card, and tokenization
of the card number.
“You don’t want anyone knowing your card number so what it does is it’s
tokenized. It uses a different number whenever you transact and that number,
no one can reuse it,” said EastWest Credit Cards Business Head Aylwin Herminia
Tamayo.
Users need to nominate a six-digit PIN and even opt to enable biometric access
(fingerprint or facial recognition) for added security.
It is good for our personal hygiene.
Fear of physical contact rose during the last few years. It also made us
conscious of the public surfaces we touch, which could potentially carry germs
and bacteria. Using contactless payment helps us avoid these touchpoints.
It is a good travel companion.
Many overseas destinations, particularly in Europe and Australia, have
airports and merchant stores with self-serve ticket machines using either a
chip and PIN-enabled card or contactless payment. This makes paying for travel
and related items more convenient and secure.
The EastWest Pay app has important and useful features for those always on the
move. These include viewing of card account details and balances, transaction
history, and a spending tracker.
Epilogue
For now, EastWest Pay only works for all variants of EastWest Visa credit
cards (Visa Infinite, Visa Platinum, Visa Gold, and Visa Classic). However,
EastWest is looking at including Mastercard, JCB, and debit cards as well
soon.
To find out more about EastWest Pay, go to:
https://www.eastwestbanker.com/pages/eastwest-pay.
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