12 Actionable Tips to Maximize Social Media For Your Online Travel Business Growth
February 23, 2022
Here are some of the best actionable social media methods that you can utilize to scale your business in no time.
Starting your online business can be a tricky affair in these trying times.
One factor that contributes largely to the success of a business in today’s
world is the right use of various Social Media tools. These tools translate
branding into sales which eventually will generate revenue for your
business.
12 Actionable Tips to Maximize Social Media For Your Online Travel Business Growth
To help you out, we have listed below the top tips that can be applied to
churn out a successful business online.
1. Product Knowledge should be at the back of your hand
As a business owner, you need to start off by listing the Features, Benefits,
and Real Advantages of your products to identify how to properly draw your
communication and marketing plan.
These three facets are essential for
customizing branding and helping your product and/ or service stand out amidst
a sea of online sellers breaking from the clutter and eventually converting
leads to effective sales.
2. Identify your Target Audience
As an entrepreneur, you have to walk in your customers’ shoes and identify
correctly what their concerns, needs, and pain points are. Having figured your
business audience, you can come up with an effective marketing, content, and
communication plan to reach out to your target audience.
3. Identify your price points
As an online seller, it is important to identify accurate price points of your
offerings which are generally based on factors like your target audience,
their consumption habit, the market competition as well the value for money
the product offers.
An estimated price point lets you benchmark your position and helps you
customize your communication plans for promoting your offerings and engaging
well on social media without overdoing it. If gauged well, a well-thought
price point can scale up a business to a great extent.
4. Craft a content strategy
An essential way to maximize social media reach for your business is to have a
content strategy calendar in place and choose appropriate tools which if
properly utilized can prove advantageous for most brands or businesses.
5. Showcase your products with multiple images
While shopping online you would want to vet a product and inspect its details
quite minutely before making a purchase, similarly, it is essential that your
customer gets to view different angles of the product you are cataloging on
your website.
Always make sure that you upload multiple images that are shot well, backed by
suitable lighting conditions and backgrounds, for your audience to fully
appreciate it.
6. Leverage Facebook's pinned post option
You can highlight the product and/or service that you want to feature with
this option. It could also be an FAQ, ways to order, and modes of payment in
order for your customers to easily navigate their way and understand your
offerings.
7. Use the auto-response feature
Using an auto-response feature is the best way to engage your customers, while
you’re away. You can earn loyal and new customers depending on reliable and
satisfactory customer service. With this auto feature, you can assist
customers, answer their queries in real-time without having to log into your
account every single time.
You may also resort to messenger chatbots like Many Chat that are easy-to-use
and support well with longer responses and photo attachments features.
8. Use the Facebook live selling feature
Part of your content strategy must include Facebook Live sessions to
further engage your online audience. With this feature, you can directly
engage with your audience in an instant while also offering your product and
services.
However, the Live sessions must be planned well in advance and spaced out
adequately to build a sense of anticipation amongst your audience. Do not rush
into these sessions, Live Selling is a terrific opportunity and if leveraged
well, it can have a high positive impact for your brand and business.
9. Find a bankable supplier to tend to your overall business needs
Apart from a considerable social media presence, as a seller, you should have
access to the best available space to procure your regular supplies. Always
make sure that your supplier is a legitimate source of products with trusted
sellers and offers dedicated customer service.
You may opt to use Zilingo Trade as a hub where you can source from varied
categories at wholesale prices with multiple shipping options to sellers along
with custom offers on credit and available discounts. With fashion, lifestyle,
and beauty, the Zilingo Trade platform offers great options for existing as
well as growing businesses.
10. Your creative materials are your most essential tools
Presenting a fetching catalog of product photos is no easy task. It takes a
good amount of creativity and adequate skills to make your product stand out
from the clutter of online sellers. There are various options to curate highly
engaging content online as per your business taste and needs.
11. Use Canva
“For starters, you may use Canva to create your layout. This is an easy-to-use
platform where you can use templates to layout your product photos, plus it is
free. You just have to be consistent with the colors and template style of
your photos to have an effective brand recall and brand association,” shares
Janelle.
12. Use an Affordable Marketing service
If you have a small budget and not enough time to invest or find it difficult
to use Canva or Photoshop, you may opt for Zilingo’s MAAS service that lets
online businesses have professionally shot photos for as low as 110 Php per
layout. The set of MAAS offerings also includes Videography and Layouting
services as per requirements.
Epilogue
Using social media to get positive leads and generate revenue doesn’t need a
big budget. As an entrepreneur, you need the right attitude, a positive and
go-getter mindset, and the ability to tap into free online tools which are at
your disposal to unlock social media’s prowess and strive towards a successful
online business venture.
Similar stories:
This post may contain affiliate links, including those from Amazon Associates, which means that if you book or purchase anything through one of those links, we may earn a small commission but at no extra cost to you. All opinions are ours and we only promote products that we use.
Download a free copy of my Churches of Nueva Ecija eBook HERE!
Thank you for sharing this💖very informative💚
ReplyDeleteThank you for the 12 tips po dadi iv big help and informative.
ReplyDeleteThank you for sharing 💖
ReplyDeleteWow this is great , tlga nman very informative and very helpful ito . Malaki din tlga ang ntutulong ng social media . Lalo na ang mga tips na to ❤️😍
ReplyDeleteThanks for sharing this very helpful talaga ang mga tips na ito. 🥰
ReplyDelete