Jordan’s Way Fundraising Campaign: helping small rescue shelters

December 19, 2018

Jordan’s Way Fundraising Campaign hopes to raise money to be donated to small shelter operators.

Jordan’s Way Fundraising Campaign is a GoFundMe movement that is aiming to help small shelters across the United States buy basic necessities such as food and medicine for the animals that they are rescuing. 

Jordan's Way Fundraising Campaign promotional material

Jordan’s Way Fundraising Campaign: helping small rescue shelters


In order to do this, Jordan’s Way Fundraising Campaign is striving to raise US$1,000,000. Not known to many people, a great number of small non-government-funded shelters across the United States of America are struggling to make ends meet. 

Day by day, small shelter operators are in a constant panic not knowing where to get food for the next day for the animals that are in their care. 

Most of these thoughtful individuals have already maxed out their credit cards just to pay for supplies and medical needs of animals. Even so, the number of animals entering shelters is growing rapidly. 

An article by the American Society for the Prevention of Cruelty to Animals (ASPCA) revealed that about 6.5 million companion animals enter animal shelters across the United States every year.

Of those, approximately 3.3 million are dogs, and 3.2 million are cats. While this is the case, the rate of animals leaving the shelter for adoption is not as much as the shelter operators hope.

These are the very reasons that motivated Kris Rotonda, an advocate, entrepreneur, and pet lover, to launch Jordan’s Way Fundraising Campaign. 

As an advocate, he is passionate about animals because of the endless and selfless love that they give to their owners. To date, Kris has 4 dogs under his care which he all rescued. 

Jordan’s Way Fundraising Campaign: A heartwarming story


Kris wants to repay the unconditional love of dogs to humans by giving them a safe and humane place to live. Jordan’s Way Campaign was named after his beloved dog, Jordan, whom he recently lost to cancer.

According to Kris, he took Jordan, whom he considers a lifesaver, under his care when she was just three years old. At that point, Jordan has already been to several shelters. For 11 years, Jordan has been a faithful and caring friend to Kris. 

After many years with Kris, Jordan developed cancer which spread to her heart. Despite the pain that Jordan was going through, she continuously showered Kris with love. Kris said that it was painful to let Jordan go. 

So in honor of her and to keep her memory alive, Kris made a promise that he would help pets that are in need so that they could live meaningful lives to the fullest and, in turn, bring happiness to the homes that will adopt them.

Knocking on compassionate hearts


This Yuletide season, Kris is knocking on kind hearts to help him in his quest to give shelters the peace of mind and the assurance that they will be able to properly care for animals in the months to come. 

To show his commitment to this worthy cause, Kris has already donated US$13,157.90 out of his own pocket. This month, Kris is going around the United States together with his two dogs Smoochie and Uhaul to bring pet food to small shelters all over the country.

Last November, Rosco P. Coal Train's Community Outreach ran by Debby Fischer and her team became the first recipient shelter of Kris’ initial batch of pet food and supplies. Rosco P. Coal Train's Community Outreach takes care of about 120 animals at any given time with minimal assistance. 

But Rosco is just one of the thousands of shelters that need help that is why Kris is knocking on kindhearted individuals for donations. Even the smallest amount will go a long way in helping sick and abandoned pets.

Every last cent of the donation will go to Jordan’s Way Campaign. In consideration of full transparency, Kris will post receipts of all food items and supplies purchased. He is also inviting readers to follow his journey which he will post in his Facebook group. 

Aside from donating, readers may also share his photos and videos to create bigger awareness and reach more people. In the end, a happy and healthy pet has more chances of getting adopted and finally finding a loving and caring home. 


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29 comments

  1. This sounds like an amazing cause! I was not aware of it prior to reading this post, but will definitely spread the word!

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  2. I always want animals to stay safe. This sounds like a great fundraising campaign. I will look more into it.

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  3. I don’t know how I feel about animal shelters even after reading this article. I which I could say more but I just feel like the animals are in captivity.

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  4. Kristine Nicole Alessandra19 December 2018 at 23:40

    This is such an awesome campaign. These small animal shelters really need our help. I will help spread the word and hopefully, the target amount will be reached in the soonest time. Meanwhile, I will grab some pet supplies/medicines/food to take to our local shelter. Those animals need some loving this Christmas too.

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  5. Kudos to you for stepping up to help small animal shelters. The world needs more people who are willing to do this

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  6. This is an excellent initiative. I always admire those who come together to help our pets in need.

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  7. There needs to be more people in the world like him! He took something that could have stopped him from ever getting another pet (his pet passing with cancer) into something positive! That is very inspirational and a cause I can get behind!

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  8. What an awesome cause. I had never heard of it until today but will definitely contribute. I have some friends who would definitely be interested as well.

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  9. All the best to Kris with this campaign.

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  10. This is such a lovely post, I think it is such a great thing to try and help small shelters as they really do so many things to help animals be safe and found there furever homes.

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  11. Sounds like a great foundation. You guys are doing amazing helping the sheltered animals.

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  12. I think this path that they are taking is lovely. I wish there was more people out there doing the same thing.

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  13. This feels great to read these sort of updates.May God help you with your cause because u r doing a great job.

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  14. I just love this. Such a special cause and campaign.

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  15. Wow what a compassionate human being! Dogs truly take good care of us and this is a nice way to take care of them! I hope he can get lots of support!

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  16. This is such a great cause. Animals in shelters also deserve a festive and happy christmas!

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  17. Ohh blessed his big heart, I hope he can come up with that amount soon, and many people will help.

    -Aiai Damigo

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  18. natalielovesbeauty21 December 2018 at 16:29

    This is such a wonderful initiative. There are so many shelters that need financial help to continue running and this is a great way to raise money!

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  19. Kris is an amazing person. This is a great campaign. I love animals and glad to hear this is available for them

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  20. Terri Ramsey Beavers22 December 2018 at 06:03

    I always try to help where and when I can. Because I have such a big love for shelters, and what they can accomplish, I will check this campagn out.

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  21. Wow, this is indeed a very heartwarming initiative. Hopefully, many would support this program. Also this is worth sharing. Let's spread and support this.

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  22. Wow.. May God bless these people for being so kind hearted to animals esp. Dogs..

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  23. It’s good to see that attention is given to dogs, especially during this festive season that has its own share of stress & challenges.

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  24. I really love this post. And this is a such wonderful story. I definitely spread this.

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  25. I have my own dog and every post about them hits me right in the heart. It is sad knowing that some animals can't function just as well because of lack of resources. You're doing a nice and heroic thing here. :)

    www.raescape.com

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  26. The world needs more people like Jordan! Thank you for sharing the story behind his fund raising campaign. I'll share this too so he can achieve the goal.

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  27. This is a worth sharing story and a great support for those pet/animal lovers. For sure matutuwa si Penny nito (My dog)

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  28. Helping to spread the word of his cause would be very helpful. Kudos to you!

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  29. Its really a lovely post! The world needs more people like Jordan! This need to be shared to the world and support it.

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